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Holliston - Local Town Pages

The b.LUXE beauty beat Happy Holidays!

By Gina Woelfel
b.LUXE Hair and Makeup would like to take this opportunity to say thank you to you, our clients - AKA our favorite people in the world!  
These past few years have been especially challenging, yet, with your love and support, we had one of our best years ever, even being named one of the top salons in the US. That achievement came directly from you! Thank you for being our biggest cheerleaders and trusting us for all of your beauty needs. There’s so many of you who’ve been with us since we opened in 2011 and even more who found us this past year. We have so much gratitude in our hearts for this outpouring of support! 
We’re often asked about our name and how we came to be known as b.LUXE. 
From a young age, owner Heather Cohen always knew she wanted a career in beauty and dreamed of owning her own salon. As she says “I’ve had the b.LUXE name in my head since before I went to cosmetology school! I guess I’ve always believed that everyone deserves a little luxury in their lives. So BE LUXE! ” 
So what is luxury to you? We often think of opulent homes or expensive cars, but with the pandemic and two years of stripped down, simplified living, has your idea of luxury changed? I know mine has. Now I try to tease out a little luxury each day. My favorite “indulgence” is my morning cup of coffee. I love this pre-sunrise block of time I set aside for myself. Waking before the house fills with commotion, I give myself 30 minutes of unadulterated alone-time. Just me and my Folgers... That’s my luxury. 
Now I know what you’re thinking. “A cup of coffee isn’t luxurious, right”! Well, for me, setting aside a time solely for myself and starting each day on the right, caffeinated foot is very luxurious. 
Do you treat yourself to something special every day? A long walk? A nightly soak in the tub? A great book? That’s your luxury, and you deserve it! If it’s something that brings you joy and sends you back out into the world a better person, indulge away! 
And since we’re on the subject of indulgence, let’s share some LUXURY together! 
Join us for our Holiday 
MINGLE + JINGLE
Sunday December 5th from 12 - 4 PM
• SPECIAL DISCOUNTED SHOPPING
• SIPS + CHARCUTERIE
• GIVEAWAYS + PRIZES
• HOLIDAY MUSIC
• MINGLE WITH The b.LUXE Team!
This event is open to everyone! If you’re a customer of b.LUXE, or if you’d just like to take a tour of the salon and join in the festivities, we look forward to seeing you all!
Be sure to also check out our holiday specials! 
Buy three products - 
Get the 4th FREE!
Buy 10 Gift Certificates 
($50 or higher) get one FREE!
Do you have multiple gift cards to give to teachers, family or work? Here’s the perfect way to cover everyone on your gift list and pick one up for yourself! 
We also have a full line of b.LUXE BEAUTY BOXES, Spa Packages and At-Home Luxury Boxes available this season! Each of these specially priced items is in-stock and available for online ordering or in-store purchase.
Wishing our local friends, clients, community and fellow business owners the happiest of holidays! We can’t wait to see what 2022 has in store for everyone! 
See you soon at the studio! 
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